Our Business intelligence (BI) services is comprised of strategies and technologies used for the data analysis of business information. BI technologies provide historical, current and predictive views on businesses.
Using BI technologies can help identify, develop and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of big data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.
Using BI technologies can help identify, develop and otherwise create new strategic business. Business intelligence can be used by enterprises to support a wide range of business strategic decisions. Strategic business decisions involve priorities, goals and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an “intelligence” that cannot be derived from any singular set of data. Amongst myriad uses, business intelligence tools empower organisations to gain insight into new markets, to assess demand and suitability of products and services for different market segments and to gauge the impact of marketing efforts.
Our services are backed by research and development specialists with over 30 years of experience with blue chip clients both in South Africa and abroad who specialise in the assessment and evaluation of market potential for commercial ventures. By integrating geo-demographic data with consumer behaviour, attitudes and motivation we have contributed extensively to mergers and acquisitions, marketing, retailing and commercial property development strategies for many major clients.
What makes us unique in this space is the combination of proprietary databases which our statisticians & analysts use to run such projects (including demographics, income, retail, business, property); our very experienced analytical team; and the best in class geospatial platform on which study results are typically presented, and which is also used by our clients on an ongoing basis as a business intelligence tool.
Business
- Penetration & Potential Studies
- Business Leads
- Data Cleansing & Supplementing
Explore
- Geospatial Depiction
- Site Specific Feasibility
- Penetration, Potential & Location Studies
Consumer
- Individual Issue resolution
- Operationally understand your business
- Compliance
- Brand activity monitoring
BI Business
We use a unique combination of comprehensive data assets, superior analytical skills, and customer data to direct you towards targeted business development opportunities.
At the core of the Business solution is building a deep understanding of your existing client base: this allows us to correlate our database so that it is more predictive of the nuances of your business. Through better understanding of existing client behaviour, we are better able to predict new potential customer desirability and identify the clients that should be receiving your highest priority.
Our solution is to work with you to understand your current make-up of existing customers, match them to the Lightstone Business database and return clean data. Once this has been achieved, the outcome is a clear understanding of strategy, a roadmap for your growth and an idea of what value you can expect to achieve by following the suggested route(s) forward.
We can help you to identify how well penetrated your business is within territories or other defined geographical areas, and to understand what the potential for growth is within each area.
Get contact details for the people you need to reach at potential clients’ businesses, by role title or by named directors.
Customer data ages quickly. We can help you to clean and update the records you have on your existing customers and enrich it with our data.
BI Explore
We use our unique combination of data, expert analytics and world class GIS platforms to solve problems and identify opportunities on any issue where location is a factor. Many of our projects are delivered on our geospatial platform. We have three GIS platforms, which are available on a subscription basis and also often used to represent the results of analytical projects. This enables ongoing client interrogation of results to facilitate execution of required actions identified by the projects.
- This includes factors relating to the location of your customers (e.g. where do my customers come from).
- Location of your outlets (e.g. where should I place my next stores)
- Building models to aid decisions (e.g. how much revenue would come from cannibalization)
Our flexible geospatial platform can host any spatial representation of data, is interactive and supports data-driven decision making.
Our team will provide you with a comprehensive assessment of the feasibility and revenue potential of a specific location to help you to decide whether to invest in building a store or outlet at that site. Our team have many years of experience in evaluating sites to identify the feasibility of store placement and evaluating the market potential and warranted scale of development for proposed shopping centre developments. Taking into account the area’s demographics, the current and future retail environment, catchment area, future development around the site, a thorough evaluation of the site, and various other factors. We will evaluate the revenue potential and feasibility of each potential site (for both individual stores and shopping centre developments). In addition, the retail and business landscape will be assessed, in conjunction with the economy of the area, to contextualise whether the area has good potential or not. We also build bespoke models into the tool for clients to predict revenue potential of new locations and the cannibalisation of existing stores that would contribute towards that revenue potential.
We conduct analytical studies to enable our clients to understand their market, their share thereof, and the optimal locations to support their footprint strategy.
BI Consumer
The Echo Platform seamlessly integrates all customer engagement channels. Call Centre input; whether it be Ongoing Tracking, CRM or Survey Campaigns, Web, Mobile Web, Text (SMS) and Social Media chatter are assimilated in real-time dashboards. Data from disparate sources including internal client data and external market intelligence can be incorporated. For the first time our clients get an immediate consolidated Business Intelligence view, anywhere, anytime.
By capturing feedback at various touch points and channels we help isolate individual issues, which will lead to resolution and creation of loyalty.
We conduct analytical studies to enable our clients to understand their market, their share thereof, and the optimal locations to support their footprint strategy.